3 (Statistically Proven) Benefits of Creating Product Videos


This is a guest post by our friend Mike Marani. Whether you’re an entrepreneur just getting your business up and running or a well-established business, if you haven’t been offering product videos to your audience then you’re potentially leaving quite a bit on the table. If you have been considering creating product videos but haven’t … Read more

5 Lessons From Netflix’s Almost Fatal Mistake


This is a guest post by our friend Mike Marani. Netflix is a high-flying internet company that capitalized on new technology to change the movie rental model that had sourced the once juggernaut Blockbuster. Through their postage-based DVDs and instant streaming options, Netflix experienced quick success. Until they made an almost fatal mistake during the Summer of 2011. After … Read more